Audi approached the agency I was working for regarding an activation of their new car model outside of the Dallas Art Museum. I was tasked with managing the client relationship and also brainstorming how we could create a memorable experience for visitors visiting the museum. It also needed to translate into something elegant at night for an Audi employee event hosting their president. After several iterations and models, we decided on creating lit LED pillars with mirrored sides to compliment the striking car design and also light the product at night.
